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Data-backed visibility audit for founders
You're not failing.
You're invisible.
Your expertise is real. Your traction is real. But when someone Googles you — none of it shows up. The Digital Footprint Audit exposes exactly why, and gives you the roadmap to fix it.
4x
more likely to close funding
is all it takes to form an opinion
60s
The Invisible Founder Problem
You've built something real. But the internet doesn't know it yet. Your digital footprint is what investors, media, partners, and customers see in under 60 seconds — and right now, it's working against you.
You're posting… but it's not converting.
You're talented… but your presence says 'early stage.'
You're credible… but Google doesn't reflect it.
You're talented… but your presence says 'early stage.'
Invisibility is expensive.
What Is the Digital Footprint Audit?
A structured, data-backed review of how your business and personal brand appear online. It evaluates your visibility, credibility, reputation, and security exposure across every digital surface that matters.
It answers one question: What does someone see — and conclude — when they search for you?
DFA is not a vanity report. It's visibility infrastructure.
What We
Analyze
Six critical dimensions that determine how the internet ranks, positions, and validates you.
Search Visibility
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Google search results & positioning
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Branded term rankings
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Knowledge panels & featured results
Website & Technical Health
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SEO fundamentals
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Mobile performance & speed
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Security configuration (SSL, vulnerabilities)
Listings & Directories
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Business info accuracy
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Duplicate or outdated listings
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Local search presence
Social Media Presence
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Profile completeness
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Brand consistency
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Engagement levels
Reviews & Reputation
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Sentiment analysis
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Response rate
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Reputation risks
Data & Security Exposure
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Publicly exposed information
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Breach mentions
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Domain/email exposure risks
The Cost of
Digital Invisibility
Today's customers, partners, and investors research online before making decisions. An unmanaged digital presence doesn't just look bad — it actively costs you money.
You cannot scale what cannot be seen.
Missed investor opportunities
Missed media features
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Lower conversion rates
Higher marketing spend
Longer sales cycles
Reduced trust & credibility
STRATEGIC PARTNERSHIP
Trusted by One of America's Fastest-Growing Social Impact Funds
TEDCO — Maryland's Technology Development Corporation — chose Vettify's Digital Footprint Audit to power visibility for their early-stage portfolio companies.
Why TEDCO Partnered With Us
As the engine of Maryland's startup ecosystem, TEDCO understands that visibility is critical to growth. When TEDCO invests in an idea, its greatest investment is in the founding team.
By leveraging Vettify's DFA, TEDCO supported founders in gaining immediate clarity on how they appeared online, actionable guidance to improve discoverability, and confidence in presenting their story consistently across channels.
What the DFA Delivered
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Immediate Clarity:
Teams moved from confusion to actionable focus on digital positioning. -
Sharpened Storytelling:
Founders articulated expertise clearly across all platforms. -
Investor Readiness:
Increased opportunities for press, investors, and collaborations.
"Startups with earned media are 4X more likely to close funding, land brand partnerships, and attract new clients."
Serious Founders Are Already Using This
Backed by TEDCO, Central Maryland Chamber of Commerce, and Maryland Launch Fund.
"We started seeing value from the Digital Footprint Audit right away. After the session, the team had a clear, realistic plan for what to focus on next rather than a vague list of 'shoulds.' The feedback felt accurate — reflecting what we sensed already while highlighting blind spots."
"The audit plus the podcast helped me sharpen our story, positioning, and how we communicate across channels. This wasn't a generic checklist — it was a thoughtful outside view."
Dr. Liz Clayborne
Founder, NasaClip
"Vettify's Digital Footprint Audit exposed what was keeping her work and thought leadership invisible, and showed exactly how to make it visible, actionable, and aligned with the right audience."
"Now empowered to optimize brand presence and positioning in legacy planning."
Lori Friedman
Two-time exited founder, Forbes featured
The
Transformation
Before DFA
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Invisible on Google
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Inconsistent brand across platforms
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No narrative clarity
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Missed investor & media opportunities
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Longer sales cycles
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Guessing what's wrong
After DFA
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Discoverable and positioned
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Unified, credible presence
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Sharp, strategic storytelling
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Media and partnership ready
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Faster trust, faster deals
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Data-backed action plan
How It Works
Three steps. Total clarity.
01
Book Your Audit
Schedule a session. We'll start mapping your digital footprint immediately.
02
Get Your Diagnosis
Receive a clear, data-backed report — strengths, blind spots, and competitive gaps.
